Developed with 4D: Fortuna Free CRM


Fortuna Free CRM

Australian 4D developer releases Fortuna Free CRM

LakeSide IT Launches Free Cloud-Based Real Estate Software

Great news for Real Estate Agents doing it Tough!

Wednesday, October 12, 2011 — LakeSide IT Solutions, a Sydney-based IT development company, today launched a free real estate CRM application ( specifically designed for agents. The application gives real estate agents and administrators the ability to maintain a database of their buyers and sellers, set their motivation levels, categorise them into profiles, contact groups, and store their requirements. It includes powerful search functions and an inbuilt word processor with mail merge functions.

The free version has no record or time limits and provides an advanced tool to quickly import client information from other databases. There are also special provisions built into the application to ensure the agent is ACMA (Australian Communications and Media Authority) compliant when communicating with their clients. The application is available in both desktop and cloud versions.

“Free Real Estate CRM has been developed after many years of experience developing custom-built solutions for the real estate industry and other sectors,” says Sujit Shah, Technical Director at LakeSide IT.

“The most successful agents are those that are able to engage with their clients in a way that you are seen as a value-added service provider rather than a commission grabbing sales person. The design has been built around this principle.

“The powerful CRM features give agents the ability to provide clients a unique personal experience and establish long-term relations with them. There are many generic CRM packages out there but they fail to address the needs of this industry. Free Real Estate CRM is an industry specific CRM application that is able to efficiently track and follow up on clients. The application can be run from any computer, whether you are at home, on-site or at your office. It gives new users the ability to try our products with no risk and at a price that is hard to beat.”

Upgrade options are available from the main product site at Starting early next year Agents will be able to access their data from an iPad, iPhone and Android mobile devices, giving agents even more ways of contacting and working with their customer needs. Currently the product is available for real estate agents in Australia only.

Fortuna has been built using 4D v12. 4D ( provides an integrated cross-platform development platform that simplifies and speeds up the development and deployment of Web, Mobile, Desktop, and Client-Server Business Applications. 4D solutions and development tools are used in more than 70 countries and by over 10,000 Independent Software Vendors (ISVs). The technology for deploying in the cloud has been made possible thanks to Spoon (, a leading developer of virtualization and cloud computing technologies based in Seattle (USA).

About LakeSide IT

LakeSide IT is a private self-funded IT development company based in Sydney. Fortuna is our core product and offers real estate agencies a comprehensive sales, CRM, marketing, workflow, trust accounting and property management system.

Contact Details:

Sujit Shah

02 9630 0190 0414 960027

Intl Enquiries:

+61 2 9630 0190
+61 414 960027

Email: Web: